DLX in the news
Datalogix Announces Facebook Partner Categories for CPG, Retail and Automotive Brands
Datalogix and Facebook today unveiled the latest expansion of their partnership, with the launch of over 300 audience segments informed by people’s offline buying interests. These audience segments, called “Partner Categories,” are now available through Facebook’s Power Editor and API.
“With Datalogix Partner Categories, Facebook becomes a verifiable sales driver as well as a brand builder for Pepsi,” said Shiv Singh, Global Head of Digital for Pepsico Beverages. “Datalogix helps us reach the right consumers on Facebook and measure the offline sales impact with confidence.”
Since 2009, Datalogix has helped many of the leading US brands reach online audiences with far greater precision than previously possible, while measuring the results of their online campaigns back to actual in-store sales. Today’s announcement marks the first time that true purchase-based audiences for CPG, automotive and offline retail will be available across Facebook.
“What makes Datalogix audiences unique is both the quality of the data and the scale with which they deliver,” said Erica Bigley, Digital Media Manager for Ford Motor Company. “We’re excited to expand our use of Datalogix Data and Measurement services from the Open Web to the full scale of Facebook media.”
Datalogix also announced the ability for clients to create Facebook digital audiences from their own offline customer files using DLX OnRamp.
“With DLX OnRamp now available on Facebook, marketers can reach their best offline customers at massive scale digitally,” said Chris Scoggins, SVP/GM DLX Audience Platform.
Today’s announcement comes nearly 18 months after Datalogix and Facebook pioneered the media world’s largest-scale measurement program with DLX ROI. In that time, the companies have jointly invested thousands of man-hours building and deploying a platform that brings together media exposure and offline sales data at unprecedented scale, with privacy built in from the start.
“Datalogix has proven to be a true innovator and critical partner to Facebook as we seek to provide greater value to marketers and more relevant ads to people,” said Yvette Lui, Director of Global Marketing Solutions, Global Data & Audience Partnerships at Facebook.
For more information about Facebook Partner Categories go to http://www.facebook-studio.com/news/index.