DLX in the news
Salesforce.com has partnered with offline audience-targeting specialist Datalogix.
Salesforce.com’s clients now have access to what Datalogix claims is an offline audience data set that represents $1 trillion in spend.
Eric Kirby, Datalogix’s chief product officer, told AdExchanger the data provider’s offline reach enables Salesforce.com’s CRM clients to supplement their CRM databases with new prospects “by tapping into our database of consumer spending behavior to build ‘spend-alike’ audiences who mirror the buying behaviors of brands’ best customers.” In other words, the ability to do lookalike modeling.
Salesforce ExactTarget Marketing Cloud Partners with Datalogix to Strengthen Advertising Effectiveness, Measurement
SAN FRANCISCO–(BUSINESS WIRE)–The ExactTarget Marketing Cloud from salesforce.com (NYSE:CRM) today announced a new partnership with Datalogix, the company connecting online ads to offline sales, expanding its capabilities to power and measure the sales impact of advertising campaigns. (more…)
Retailers have long struggled to determine whether online ads fuel sales in their bricks-and-mortar stores. Now, Google Inc. is testing a way to solve that puzzle.
A pilot program launched by the Internet giant is helping about six advertisers match the anonymous tracking cookies on users’ computers to in-store sales information collected by data providers like Acxiom Corp. and DataLogix Holdings Inc., according to people familiar with the test.
Breyer Capital, the private investment arm of longtime Accel Partners VC Jim Breyer, said it was making a “significant investment” in Colorado-based Datalogix. As part of the transaction, Breyer will join the board of the company, which connects online ads to in-store sales. Both Breyer and Datalogix declined to offer the amount of the investment, but the company has already raised just over $40 million from other investors, including General Catalyst Partners.
WESTMINSTER, Colo. – April 7, 2014 – Datalogix, the company connecting online ads to offline sales, today announced that Breyer Capital, a global high-impact equity investor, has made a significant investment in the Company and that Jim Breyer will join its Board of Directors.
NEW YORK, March 31, 2014 /PRNewswire/ — Tapad, the leader in unified, cross-screen marketing technology; and Datalogix, the company connecting digital marketing to in-store sales, today announced a partnership to expand Datalogix’s cross-device audience and measurement solutions. By licensing the Tapad Device Graph™ within Tapad’s Unify platform, Datalogix will further extend its reach across desktop, smartphones, tablets and other connected devices.