DLX in the news
comScore and Datalogix Announce Joint Measurement Solution to Help Brands Close the Loop Between Digital Ad Exposure and In-Store Sales
Partnership Helps Brand Marketers Link Ad Viewability to Actual In-Store Sales
RESTON, VA and DENVER, CO, October 8, 2014– comScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store sales. The partnership allows comScore’s U.S. clients to supplement validated Campaign Essentials™ (vCE) analytics with Datalogix offline sales measurement, including DLX ROI, to measure the offline sales of brand advertisers’ campaigns.
Massive, open, online courses are coming to the office. Providers of MOOCs, as they are known, have teamed up with academics and experts to attract millions of users to their free or low-cost Web courses on subjects ranging from Android app development to Buddhist meditation. But they are struggling to convert the enormous popularity of the content into cash, since few learners stick with classes long enough to pay for optional certificates of completion.
Now, MOOC operators like edX, Udemy Inc. and Coursera are finding steadier, and possibly more substantial, earnings opportunities in a well-established market: corporate training. For a fee, companies can access existing online courses or create their own, with perks like user analytics and separate study groups for employees. The move marks a new chapter in the groups’ continued search for a business model, as the corporate offerings may subsidize their less lucrative courses for the masses.
In today’s job market, there are all kinds of opportunities for adventurous souls if you know where to look. That’s the point of our seventh annual Best Places to Work project. The 100 amazing companies on the 2014 list made it through a year-long vetting process overseen by our independent research partner, Best Companies Group, come in many forms, but they all agree that the secret to success is empowering employees to live bigger, better lives. Which is why they go so far as to cover your lift tickets and gym memberships, invite your dog into the office, and even pay for you to take better vacations. Best of all, many of them are hiring.
Where the data of buying meets the logic of selling, the result is Datalogix, Inc., a company that makes marketing more addressable, actionable and accountable using their insights, target and measurable solutions. But crunching numbers doesn’t have to be a grind. Datalogix realizes that only healthy people produce healthy thinking and so it encourages a healthy work-life balance.
NEW YORK, August 4, 2014 — Human Demand, a leading mobile Demand Side Platform (DSP) with both managed service and self-service offerings, and Datalogix, a company connecting digital marketing to in-store sales, today announced a partnership that will enable Human Demand advertising clients to use Datalogix’s audience segments on mobile devices through Human Demand’s 16+ integrated inventory partners. The partnership also allows advertisers to measure the impact of their mobile advertising efforts on offline sales.
Joao Rodrigues had been listening and holding his tongue. For a day and a half, brand managers, ad agency creative types and Facebook strategists had gathered in airy conference rooms and around cafeteria tables in Facebook’s Madison Avenue offices, filling up whiteboards and scratch pads with one heartfelt or clever tagline after another.