DLX in the news
When Facebook pivoted hard toward pressing brands to take out paid advertising on the site a few years ago, one of the first verticals to be essentially left behind was CPG. But food and beverage brands have caught up big-time since then. Now there’s vast and continually growing dialogue between CPG brands and the 1.15-billion-member global community of consumers who use Facebook.
Marketing-analytics firm Datalogix, whose research links offline sales to advertising on social-media sites Facebook and Twitter, has named Starcom MediaVest Group executive Steven Wolfe Pereira as its new chief marketing officer.
Datalogix Expands Mobile Partnerships to Now Reach More than 90% of U.S. Online Households Across Mobile and Desktop
Datalogix, the big data company connecting digital advertising to offline sales, today announced that the company has expanded its mobile partnerships to give brands the ability to reach more than 90% of U.S. online households on their mobile devices, building audiences based on offline purchases and measuring the actual in-store sales lift from mobile ad campaigns. With the addition of several new mobile partners, the company can now deliver the same audiences across mobile, social, video and display at scale.
I think we’ve established by now that what happens in Vegas actually never stays in Vegas. And, as you can see by the agenda obtained by TechCrunch that’s embedded below this post, the Goldman Sachs Private Internet Company Conference scheduled to take place in Sin City over the next two days is no exception.
Dr Pepper has found that the biggest sales returns for its activities on Facebook are from “community members” who already were the brand’s most avid consumers. The flagship brand of Dr Pepper Snapple Group is now is leveraging the knowledge in a variety of ways to make its social-media marketing even more effective, including formation of a better strategy for handling complementary price-based promotions with retailers on Facebook.
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