DLX in the news
Network for Good Case Study Shows How Datalogix Uses Charity Rewards to Incentivize Employee Referrals
Datalogix uses Network for Good’s charity gift cards to reward employees for referring candidates to its growing company.
Washington, DC (PRWEB) – March 06, 2014 - Network for Good today published a Good Card® case study showing how Datalogix, the data-driven company connecting digital advertising to offline sales, is using charity gift cards to incentivize employee referrals. Datalogix offers a $1,000 Good Card, redeemable as a charitable gift at more than a million charities, to any employee whose referred job candidate joins the Datalogix team.
Harvard Business Professor, Longtime WPP Director Brings Decades of Experience in Global Marketing Strategy to Datalogix Board
WESTMINSTER, Colo. – February 25, 2013 – Datalogix, the data-driven company connecting digital advertising to offline sales, today announced that Harvard Business Professor John A. Quelch has joined the company’s Board of Directors. Professor Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School (HBS) and also holds a joint appointment at Harvard School of Public Health as Professor in Health Policy and Management. He has served as an independent director of ten publicly listed companies in the USA and UK, including twenty-five years of service he recently completed as a non-executive director of WPP, the world’s largest communications services group. (more…)
Facebook’s ‘Partner Categories’ Targeting Tool Rolls Out To the UK Following Successful Year in the US
Facebook is rolling out its targeted marketing ‘partner categories’ feature to the UK following a successful year in the US.
The tool gives marketers more options when targeting audiences through its use of third-party data from enterprise data and analytics firm Acxiom and digital media and offline purchasing data service Datalogix.
Twitter Inc. (TWTR), seeking a bigger slice of the more than $15 billion auto-advertising market, said households with users of its service were twice as likely to buy a new car as the average U.S. household.
About 6 percent of households with Twitter users bought a new car during a six-month period measured by partner Datalogix Inc. last year, the San Francisco-based social network said today in a blog post. Those households bought new vehicles at double the national rate from April to October, according to Datalogix and IHS Automotive’s Polk.
In August 2013 we announced the ability to quantify the impact of Promoted and organic Tweets on offline sales for consumer packaged goods brands in the U.S.
Datalogix, an analytics firm perhaps best known for examining the offline sales impact from ads on Facebook and Twitter, is buying shopper-marketing firm Spire Marketing.