DLX in the news
If hyperlocal vendors expect marketers to spend big on digital campaigns, they need to be able to show that their platforms are delivering offline results. Until recently, attributing offline sales to online campaigns was a challenge for even the most tech-savvy of businesses. Now, a number of major digital and data players are beginning to realize the importance of making this attribution connection, and they’re snapping up platforms that connect the dots between offline data and online marketing.
DENVER, June 27, 2014 — When Eric Roza went to Datalogix Inc. in 2007 as president, the company’s sales were dropping, it had defaulted on loans and its venture capital investors had cut their contributions.
The EY Mountain Desert Region Entrepreneur of the Year awards were presented for the 28th year at a June 26 gala in Denver. Awards are given to entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.
SessionM Announces Partnership with Datalogix to Help Brands Reach Mobile Audiences Based on Offline Purchases
BOSTON, June 25, 2014 — SessionM, the leading mobile loyalty and engagement platform, today announced a partnership with Datalogix, the company connecting digital marketing to in-store sales, to expand SessionM’s mobile ad capabilities by building audiences based on offline purchases and measuring the impact of mobile advertising on offline sales.
WESTMINSTER, Colo., May 28, 2014 /PRNewswire/ – Datalogix, the company connecting online ads to in-store sales, today announced that it had closed a $45 million round of equity financing led by Wellington Management Company, LLP, a global asset management firm with nearly $870 billion under management. Existing investor Institutional Venture Partners (IVP) joined the round, investing more than pro rata. This round is incremental to the recently announced investment in Datalogix by Jim Breyer’s Breyer Capital.
Facebook boosts UK brands’ ability to measure in-store sales generated from ad campaigns run on the social network
Facebook has expanded its partnership with Datalogix, an analytics firm which analysis offline sales impact from ads on the social media site, to the UK market.
The partnership, which originally launched in the US in 2012, is aimed at helping brands measure the in-store sales generated from their ad campaigns on Facebook.