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DLX in the news

Tapad Study Reveals What Revs 2014 Holiday Auto-Shoppers’ Engines

December 17th, 2014 |


Tapad and our partners over at Datalogix recently took a deep-data-dive to produce a Holiday 2014 Auto-Shopper Study on which devices drive the passions of U.S. auto consumers. To conduct the study, Tapad used DLX Auto data from IHS Automotive (which incorporated Polk into its business last year), about data on U.S. consumers who are likely to buy a vehicle* in the next six months. The study compared Tapad’s cross-screen data – with accuracy levels recently confirmed by Nielsen at more than 91% – with Datalogix’ ad impression and auto purchase-based data.

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BrightRoll Launches Partner Program to Grow the Video Ad Ecosystem

December 9th, 2014 |

PR Newswire

SAN FRANCISCO, Dec. 9, 2014 /PRNewswire/ — BrightRoll, the industry’s leading programmatic video advertising platform, today announced the launch of the BrightRoll partner program, a consortium of technology and data companies bringing advanced capabilities to the video ad ecosystem. Participants in the program provide a broad range of tools and insights to help marketers improve the efficacy of their programmatic video advertising campaigns, including audience targeting, creative development and delivery, measurement and validation, and technology infrastructure. (more…)

3 Dominant Ad-Tech Companies Share the Secrets of Their Success

December 4th, 2014 |


Despite fierce competition and a fast-paced industry, standout ad-tech startups find their footing and succeed. How do they do it? How do ad-tech startups grow from tiny teams working in closet offices to multi-million dollar companies with more than 100 employees?

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IRI Announces New “Platinum” Line of Solutions Powered by Datalogix’s Shopper Data for Advanced Insights and Analytical Models

December 3rd, 2014 |


IRI Will Integrate Datalogix Retail Shopper Transaction Data in Its Industry-Leading Consumer Shopper and Insights Platform

CHICAGO, Ill. and WESTMINSTER, Colo. – Dec. 3, 2014 – Information Resources, Inc. (IRI) and Datalogix, Inc., the company connecting online ads to in-store sales, announced today that IRI’s new “Platinum” line of solutions will use retail shopper transaction data from Datalogix to power its advanced insights and analytical models. Through the agreement, Datalogix will provide retailer shopper transaction data to IRI on tens of millions of households for use with IRI’s existing National Consumer Panel data to create the largest and most powerful consumer and shopper insights platform in the industry. (more…)

Datalogix Hires Amazon Exec Brandon Watson to Lead Enterprise Product Management

October 23rd, 2014 |


October 23, 2014 – Datalogix, the company that connects online ads to in-store sales, has hired Amazon and Microsoft veteran Brandon Watson to be Vice President of Enterprise Product Management. Prior to joining Datalogix, Watson was head of Kindle Reader Software products at Amazon.


comScore and Datalogix Announce Joint Measurement Solution to Help Brands Close the Loop Between Digital Ad Exposure and In-Store Sales

October 8th, 2014 |


Partnership Helps Brand Marketers Link Ad Viewability to Actual In-Store Sales

RESTON, VA and DENVER, CO, October 8, 2014– comScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store sales. The partnership allows comScore’s U.S. clients to supplement validated Campaign Essentials™ (vCE) analytics with Datalogix offline sales measurement, including DLX ROI, to measure the offline sales of brand advertisers’ campaigns.