There are a lot of choices when it comes to online data but, like any other purchase, it’s important to check the quality first. Often segments are created based on clickstream and online activity which is not indicative of a consumer’s actual purchasing behaviors. This results in a lot of marketing dollars wasted targeting the wrong audiences.
Our database contains more than $2 trillion in offline purchase-based data and we’re able to convert this data, and any CRM data, into an online universe. Pick the media solution that’s right for you. Choose our network or your preferred media partner network. Click here to learn more about our media solutions.