audiences: OnRamp

DLX OnRamp. The industry's most accurate 1st party data solution.

Methodology matters

“Can you guarantee a direct match to my data?”

It’s the single most important question to ask when choosing your data partner. Choose Datalogix to ensure the most accurate, 1:1 direct-matching solution.

Unlike most 1^st party data providers, DLX uses a proprietary, 100% deterministic methodology. While other data providers use a probabilistic approach which doesn’t guarantee a 1:1 match, our methodology finds your actual customer instead of a model of what that customer may look like.

Trust Datalogix. We’re the company that pioneered 1^st party data conversion, and we’ve helped more advertisers reach their customers than anyone else in the industry.

Retain your customers

Convert your CRM file to digital audiences

DLX OnRamp turns any offline CRM file or consumer list into digital audiences for targeting. By accurately appending your data to our cookie pool you can reach your exact customer base online while they browse the web across display, video, mobile and social platforms.

Use DLX OnRamp to:

Activate new customers
Engage/retain best customers
Cross-sell/up-sell products & services
Create cross-channel campaigns
Expand retargeting audience
Win back lapsed customers

DLX OnRamp also helps you minimize media waste by efficiently reaching your intended audience and can be a more cost-effective solution when looking to reduce offline marketing costs.

Acquire new customers

Find your best prospects with audience extension

Send us your offline customer list (most recent, best, highest value) and DLX will leverage your offline file to construct a “spend-alike” audience to expand your customer base. DLX maintains a database of over $1 trillion in consumer spending across thousands of categories allowing you to find new customers that spend money exactly like your best customers.

Measure what matters

Measure the true sales impact with DLX ROI

No other data partner can deliver DLX ROI—the ability to measure the full impact of your digital advertising efforts back to offline sales. Now you can finally understand the total return on your digital investments. Our track record of innovation and bottom-line results is why more brands choose DLX as their 1^st party data partner.

DLX in Action

Read how leading brands are ramping up sales with DLX OnRamp:

“We’ve tested many 1^st party data solutions and DLX OnRamp is by far the most accurate solution available. These guys invented the practice four years ago and have the most experience in turning offline CRM files into digital audiences.”

– Megan Pagliuca, GM Digital Media, Merkle

How it works

You provide the data, DLX does the rest:

Deliver customer file to DLX.
DLX matches and converts the file into an anonymous online audience.
DLX fulfills your digital audience to the media source or data platform of your choice.
Advertiser has the option to measure back to sales at the end of the campaign.