Privacy

Yes. There is absolutely no personally identifiable information in any of our cookies. Nor does DataLogix transfer any personally identifiable information to any 3rd parties for online advertising. Participation is up to the consumer. If you'd like to discontinue receiving tailored and more relevant advertising from us, you can click here.

This privacy policy covers DataLogix's DataLogix product. This product uses multiple proprietary de-identification systems and procedures to preserve the anonymity of users. DataLogix only knows consumers by an anonymous ID.

The product uses de-identified data including demographic (e.g., gender data), aggregated offline purchase information (e.g., an audience that likes to ski) and online data (for example, clickstream data such as browser type, language, IP address, time/date) to recommend better, more on-target advertisements while providing a choice about whether to participate or not.

Each of our partners is required to provide you notice and choice at the time you register or purchase a product online that the registration or purchase information you voluntarily submit and other information may be shared with third parties for online ad tailoring.

Registration with our partners can occur, for example, when you sign up for a sweepstakes offer, request information on a product or service, sign-in to a social networking portal, make a purchase, or respond to an email promotion. All such information is de-identified prior to use by the DataLogix servers.

To qualify as part of our network, partner sites also are required to provide a notice that gives you information about how to block or disable third-party cookies, including those associated with DataLogix.

Lastly, DataLogix employs a Privacy Enhancing Technology (PET) called Platform for Privacy Preferences (P3P) to automatically check whether your browser is set to allow 3rd party cookies.

You can also choose not to participate in DataLogix tailored advertisements by clicking here.

Cookies support much of today's Web ad technology - including the DataLogix ignore flag. So, if you buy a new computer, install a new browser or delete cookies, you may need to renew your choice about participating in DataLogix.

If DataLogix has information about you in its DLX Direct database, that information can be suppressed from third-party use by filling out the DLX Direct Opt-Out form above, in which case, you may not need to renew your DataLogix marketing preferences.

Our cookies will automatically expire within 24 months

We automatically delete DataLogix server log data 6 months after it is collected.

Although DataLogix may collect personally identifiable information, we do not share any personally identifiable information to support the DataLogix ad recommendation engine. The DataLogix product line uses proprietary de-identification systems and procedures to preserve the anonymity of users.

If an DataLogix partner (to which you supply personally identifiable information) is also an advertiser (to which we provide anonymous information), it may be possible for that partner to link the anonymous data that we provide to personally identifiable information you submitted. This association must be in compliance with the Network Advertising Initiative Principles.

DataLogix invests heavily each year to ensure that the data DataLogix uses to produce relevant advertising is maintained accurately and housed securely. We protect the consumer and our data with both technology and business practices that mitigate the risk of unauthorized access. We use multiple layers of security, combining: state of the art firewall protection, strictly controlled access, and other security measures to guard against unauthorized use or alteration of our data and our ad recommendation engine.

Beyond this, we do not house any sensitive data that might be particularly attractive to identity thieves.

Also, we require all of our partners to securely manage any data that we might share for the DataLogix product line.

There is no personally identifiable information in any DataLogix cookie.

This is a sample of some of the encoded elements inside of one of our DataLogix cookies:
2008061816021441595310018964 nexac.com/ 2147484672 3901994752 30084913 122572352 29938063 *

We place DataLogix cookies on browsers (like Internet Explorer or Firefox) which are set to accept 3rd party cookies.

Yes. We also use industry standard "pixel tags" to deliver better targeted marketing messages to consumers. Our pixel tags are located on our clients’ web sites.

Consumers who no longer wish to receive tailored advertisements from our partners using the DataLogix can click here.

We may share information with our third party advertising partners for purposes of analysis and improvement of their sites and tailoring of their advertising. Our third-party advertising partners may use information about visits to Web sites and interactions with Web-based and email ads in order to provide the advertisements about goods and services that are most likely to be of interest to anonymous consumers.

The DataLogix ad recommendation engine is premised on trying to understand consumer preferences.

If a consumer chooses not to participate, well, that's a preference - and we take it seriously.

Consumers who no longer wish to receive tailored advertisements from DataLogix technology can click here. If you delete cookies, install a new browser or a new computer, the Ignore Flag will need to be reset by coming back to this site.
If DataLogix has information about you in its DLX Direct database, that information can be suppressed from third-party use by filling out the DLX Direct Opt-Out form above.

This information is sensitive. Neither we nor our partners knowingly collect any information from children under 13 and DataLogix is not produced for nor directed at children. If you believe that a child using this computer may have accidentally registered with one of our partners and has mistakenly received DataLogix Ad Recommendation Engine messages, please contact us.

You can be confident that DataLogix is living up to these promises because our business is on the line. If we do not abide by these promises consumers don't trust us and advertisers go away.

Nobody wins.

You should also know that DataLogix is bound by the DMA's Guidelines for Ethical Business Practices and IAB's online best practices. Here is a link to the DMA’s Ethics Committee if you would like to have a 3rd party investigate any of our promises.

DataLogix is also bound by the Network Advertising Initiative Privacy Principles.

If we need to change or update our privacy policy in some substantial way, we will post a notification of those changes on this website. Please feel free to check back at any time.

If DataLogix is purchased, or its assets related to DataLogix are purchased, DataLogix and any data associated with our ad recommendation engine will be transferred.

We may provide your personally identifiable information to third party service providers who work on behalf of or with us to provide some aspects of our services. However, these service providers do not have any independent right to use or share this information.

Although we currently do not have a parent company, any subsidiaries, joint ventures, or other companies under common control (collectively, "Affiliates"), we may in the future. We may share some or all of your information with these Affiliates.

We may disclose information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or defend the rights, property, or safety of DataLogix or any third party.

DataLogix is committed, however, to using marketing data solely for marketing purposes. We reserve the right to challenge any court order seeking access to our data for any other purpose.

Consumers who no longer wish to receive tailored advertisements via DLX Direct can opt-out by filling out the form above.

A properly completed form will result in suppression from future sharing of any records linked to the information on the form, if such records exist in the DLX Direct database.

Your preference will be noted in our records within seven days, but may not impact information that has already been provided to DLX Direct clients or business partners.

Within 60 days of receiving your request, a DLX Direct representative will reply with an acknowledgement of your request, confirming modification of our records.

DLX Direct clients contribute data in order to better understand which offers, products or services their customers will find most relevant and valuable.

To maximize relevance for consumers and efficient segmentation for retailers, DLX Direct clients may contribute the following information:

• Name
• Address
• Phone number
• Email address
• Purchase information
• Customer ID

DLX Direct does not collect or maintain sensitive financial or health information. For example, DLX Direct does not collect the following information:

• Social Security Numbers
• Credit card numbers or banking information
• Medical records

DLX Direct clients use this data to help develop, enrich and execute marketing programs that bring value to consumers by providing relevant and high-quality products and services. Also, DLX Direct uses this data to help clients use paper resources more wisely by mailing only to consumers who are most likely to be interested in specific offers.

This process can include:

• Retailers working with DLX Direct to develop products and services that are tailor-made to specific consumer or market segments
• Delivering advertisements to consumers who will likely find the offer relevant through various channels (mail, online and others)
• Updating and validating delivery information (including physical address, email address[es] and demographic information) to facilitate proper delivery of DLX Direct clients’ services and communications
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For example, DataLogix may partner with a company that wants to know more about the types of products or services in which its customers are interested to deliver tailored advertising. In such a scenario, DLX Direct may share information about the purchasing preferences of consumers who we believe might find such products relevant in addition to this company’s subscribers.

DataLogix is bound by agreements with all of its clients and partners in protecting the privacy and security of the data it holds.

As part of these covenants and our own commitment to create consumer confidence, we only share data with government agencies or law enforcement for limited purposes, such as:

• To prevent and investigate actual or suspected identity theft and fraud
• To defend and protect the rights of DataLogix
• To deter cyber criminals, we may work collaboratively with law enforcement, including possible sharing of the most limited amount of data possible, if DLX Direct becomes the target of a cyber attack regardless of whether the attack is successful or not.
• When required to do so by a court order or legal process obtained by the requesting law enforcement agency. As part of its due process and its commitment to privacy, DLX Direct reserves the right to challenge and/or limit subpoenas and court orders.

DLX Direct continually invests to ensure the integrity of data entrusted to us because security is a top priority. We understand that consumers, and their demands for strong security measures, are at the heart of preference-based marketing.

DLX Direct demonstrates this commitment to security by:

• Having its security systems audited by an independent 3rd party
• Abiding by the Security Checklist co-developed by the DMA and the U.S. Federal Trade Commission.
• Using available technology, training and other techniques to implement security systems such as firewalls.
• Offering encryption to secure data transfers.
• Following Email Authentication protocols, adding an additional layer of security by reducing the ability of hackers to abuse our email system. Click Here to learn more about Email Authentication.
• Ensuring safe and secure data management by requiring all DLX Direct employees to abide by the DLX Direct Corporate Information Security Policy.

The retention of data in a secure, responsible manner receives a high level of attention because consumers demand strong security measures and because of our contractual obligations.

We delete data from our database upon request from DLX Direct clients and suppress records as requested by consumers. In all other cases, we retain data in accordance with established security and retention procedures.

As of January 1, 2005, organizations must provide residents of the State of California access to a privacy policy that gives consumers a choice in the use of personal information by third parties for marketing purposes.

DLX Direct has a comprehensive privacy policy and provides consumers with details on how you may express your choice regarding the use of personal information by third parties for direct marketing purposes.

If you are a California resident interested in exercising your third party disclosure choices please send us a request to opt-out using the form above. You may alternatively contact us via postal mail at:

DataLogix

10075 Westmoor Dr, Suite 200

Westminster, CO 80021

Attention: California Privacy, DLX Direct

All postal requests must be labeled "California Privacy" on the envelope, post card or subject line.

For all requests, please include your name, street address, city, state and zip code. We cannot be responsible for notices that are not labeled or sent improperly, or do not have complete information.

DLX Direct’s Privacy & Security Pledge applies only to DLX Direct and its online presence (i.e. nextaction.datalogix.com). It does not apply to third party, client or partner companies or their associated online presence.

At DLX Direct we take our commitment to our Privacy & Security Pledge seriously. If you have reason to believe that our systems have been compromised in any way please contact us immediately. This includes any concerns you might have about a cyber criminal abusing DataLogix or DLX Direct to perpetrate phishing or other illegal/unethical behavior.

If you have concerns about DLX Direct’s compliance with this policy, please contact us immediately.

Alternately, you can contact the DMA if you believe we are not complying with this policy by clicking here.

We may provide data to acquiring third parties if DataLogix is acquired by or merges with another organization.

For additional information related to this privacy pledge, please send an email to privacy@datalogix.com.

Ethical use of the data DLX Direct possesses is a principle component of DLX Direct’s business model to:

• Present relevant offers to interested consumers through the most effective channels
• Identify new and emerging markets to ensure success of DLX Direct client organizations
• Enable increased competition that lowers the cost of daily living for all consumers

DLX Direct demonstrates its commitment to these goals by significantly investing every year to ensure that the trust placed in our processes, by consumers and retailers alike, is justified.

Through its work with trade associations, the media, and in thought-leadership venues, DLX Direct has demonstrated its ongoing commitment to proactively advocating policies that provide notice and choice to consumers. For example, DLX Direct is a corporate sponsor and active participant in the International Association of Privacy Professionals.

In addition, DLX Direct’s management has worked to build the confidence of consumers by supporting laws that limit the collection of sensitive personally identifiable information, like The Children’s Online Privacy Protection Act (COPPA), as well as laws that protect American consumers from international fraudsters, like US Safe Web Act.

Congress has enacted numerous federal laws that deal with or touch upon the use of personal information, including:

• The Electronic Communications Privacy Act (ECPA)
• The Fair Credit Reporting Act
• The Children's Online Privacy Protection Act
• CAN-SPAM Act of 2003
• Drivers’ License Privacy Protection Act
• Telephone Sale Rule (National Do-Not-Call)
• The Electronic Funds Transfer Act
• The Video Privacy Protection Act
• The Telephone Consumer Protection Act of 1991
• The Cable Communications Policy Act of 1984
• The Communications Act
• The Federal Aviation Act
• The Health Insurance Portability and Accountability Act (HIPAA)
• The Right to Financial Privacy Act of 1978

The collective effect of these laws layered on top of a time-tested industry self-regulatory system administered by the Direct Marketing Association and the Interactive Advertising Bureau provides a robust level of privacy protection to US consumers. DLX Direct maintains compliance with these laws.

Identity theft is a concern for many consumers. At DLX Direct, we do not collect or maintain sensitive personally identifiable information. This type of information is of greatest value to an identity thief.

The direct marketing industry takes identity theft very seriously. There are a number of resources provided by the Direct Marketing Association and the Federal Trade Commission to help consumers protect themselves from identity theft and other frequently asked questions. You can find links to some of these resources below.

How to protect your identity from being stolen:
http://dmaconsumers.org/consumers/idstolen.html
http://www.consumer.gov/idtheft

What to do if you think your identity has been stolen:
http://dmaconsumers.org/consumers/whattodowhenidstolen.html
http://www.consumer.gov/idtheft

We cannot divulge many of the systems and practices we employ for security reasons. DLX Direct is, however, committed to continuously improving its systems and technologies to verify that our data is not used illegally, unethically or irresponsibly. To verify our due diligence we have a 3rd party audit our security systems.

Additionally, DLX Direct proactively enlists the help of its loyal clients and end consumers in the fight against cyber crime. If you suspect that one of our systems has been targeted or used illegally by cyber criminals, please email us at privacy@datalogix.com.

Over the last 10 years, the direct marketing industry has been a pioneer in developing resources for consumers who want to understand privacy choices in the still-evolving online space. Please visit any of the following sites for more information:

• Understandingprivacy.org
• DMAconsumer.org
• U.S. Federal Trade Commission On-guard Online

The ability for retailers to identify audiences based on common characteristics has greatly benefited consumers by fostering greater competition and saving consumers time, money and energy.

In 2005, the DMA reported that direct marketing increased US GDP by 10%. The following example further illustrates the indirect benefits of relevant direct marketing.

• Based on a conservative assumption that a single shopping trip would replace three direct orders, catalog mail reduced total miles driven by 3 billion
• This amounts to a reduction in emissions of more than 3 billion pounds
• Fuel savings from not driving to the store for each of these orders amounts to approximately $490 million

It used to be that consumers with common characteristics would be geographically concentrated, allowing retailers to make critical decisions about location, inventory and marketing based primarily on geography. Think of the local department store. As the American consumer becomes more mobile, and audiences with common characteristics are becoming more dispersed, the need to be able to shop for products and services in a convenient and efficient manner is greater than ever. Direct marketing allows this to happen with great benefits for consumers in terms of saving time, money and energy to name a few.