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Reach consumers at every stage of the auto-buyer lifecycle

Powered by our partnership with Polk, DLX Auto allows you to accurately measure vehicle sales across all paid and owned digital media.

Connect

Build brand loyalty among current likely owners

Use your own CRM data or leverage DLX Auto pre-built audiences and connect digitally with your customers to deliver relevant messages across display, video, mobile and social.

Auto Connect

DLX in action
Luxury brand scores 3x more sales with DLX Auto custom audiences. Click here to see DLX in action.

Influence

Win over prospects before they shop for a vehicle

On average, only 10% of car buyers are in market. But 31% are near market or likely to be in the consideration phase of purchasing a vehicle.* For the first time, you can start winning over prospective buyers BEFORE they begin shopping.

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DLX in action
OEM sells nearly 1,000 vehicles to year-end buyers.
Click here to see DLX in action.

*Supporting data derived from DLX and Polk independent research

Convert

Reach consumers up to 8x more likely to be in market for a vehicle

Unlike inferred or browser-based solutions, only DLX leverages the industry’s most accurate offline data to reach consumers online who are up to 8x more likely to buy a vehicle within a 0-6 month window.*

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DLX in action
Capture competitors’ car buyers to achieve a 16% lift in vehicle sales. Click here to see DLX in action.

*Supporting data derived from DLX and Polk independent research

Measure

Measure what matters most — actual vehicle sales

Gain actionable insights and optimize campaigns with DLX ROI. DLX ROI gives you the ability to accurately measure actual vehicle sales at scale across display, video, mobile and social.

Auto - Measure

See why leading advertisers are turning to DLX to measure the sales impact of their digital media efforts.