Industries: Automotive

Finely-tuned online advertising that measures vehicle sales

Automotive

Datalogix is the only company that gives you exclusive access to Polk’s automotive data for your targeted online advertising needs and is the first to provide measurement based on actual vehicle transactions.

Polk Auto

DLX Auto data includes:

  • Current vehicle make and model information leveraging the industry’s most comprehensive database of vehicle transactions
  • Predictive models including brand and vehicle body style affinity, in-market timing, price point and aftermarket affinity for over 100 million HHs
  • 350+ different demo, lifestyle & vehicle-related data points

With DLX Auto you can:

  • Leverage our 200+ pre-built Polk automotive syndicated segments to target on likely vehicle ownership
    • Example: Likely to own 0-3 year old cars, BMW affinity
  • Create custom segments build based on likely current ownership
    • Example: Males who likely drive a domestic vehicle who are in-market for a luxury vehicle in the near future
  • Convert your customer database into an online audience allowing you to deploy your CRM strategies through online display advertising
    • Example: Promote extended warranty to those who likely just purchased a vehicle
  • Close the loop back to vehicle sales with DLX ROI