Industries: Automotive

Finely-tuned online advertising based on ownership that measures vehicle sales

Automotive

Datalogix is the only company that gives you exclusive access to Polk Automotive data for your targeted online display advertising needs and the first to provide ClosedLoop measurement back to actual vehicle sales. Click here to check out our 200+ redesigned automotive online advertising segments.

Polk Auto

DLX automotive data includes:

  • Likely vehicle ownership for over 100 million HHs
  • 60 billion rows of transactional data including vehicle-related data points: make, model, vehicle style, and vehicle age and price point
  • Accurate segments aligned with your marketing objectives: precision conquesting, real retention, owner targeting, used vehicle & vehicle style

With DLX you can:

  • Leverage our 200+ pre-built Polk Automotive ready built segments to target on likely car ownership
    • Example: Likely to own and buy used vehicle, Likely to own a Chevy vehicle and currently in-market
  • Create custom segments based on Polk’s automotive models & DLX HH data
    • Example: OEM requests a competitive set target for a newly launched vehicle
  • Convert your owner database into an online audience allowing you to deploy your contact strategies through online display advertising
    • Example: Promote extended warranty to your recent car purchasers
  • Measure all your campaign results back to sales with ClosedLoop reporting