Industries: CPG

Online targeting with in-store measurement. All based on POS data.

CPG

At Datalogix, we understand the importance of creating dialogue with your customers long before they even begin to shop. It’s about connecting with your real customers to drive real sales. From new product launches, to growing share, actual purchase data is the most accurate way to find your target audience online and measure the in-store sales impact.

dlxCPG

DLX CPG data includes:

  • Actual purchase transactions for tens of millions of HHs
  • 100+ categories and 5300 CPG brands
  • National coverage across leading grocery, club, and drug store chains

With DLX you can:

  • use our 25+ DLX CPG syndicated segments to target based on actual purchases
    • Example: Children’s cereal buyers, natural & organic buyers, dog owners
  • Build a custom segment based on our data, your own data or a combination of both
    • Example: Moms in North East with 2+ children who buy high fiber foods
  • Convert your CRM/loyalty database into an online audience allowing you to deploy your CRM strategies through online advertising
    • Example: Distribute your weekly circular or FSI offers online
  • Create shopper marketing programs online by partnering with specific retail or CPG partners
    • Example: Launch new toothpaste with specific drug store chain
  • Measure all your campaign results back to POS with ClosedLoop reporting