Build sustainable loyalty online
Are your CRM strategies aligned with their media consumption? Do you need to tighten budgets and shift from costly direct mail? Bring your loyalty and CRM strategies online and create a truly customer-centric, cross-channel strategy for your brand.
With DLX you can:
- Convert your loyalty program database into an online audience allowing you to deploy your CRM strategies through online advertising
- Example: Segment and reach members that haven’t provided an email address, recently lapsed, about to reach a program milestone
- Build a custom segment based on our data, your own data or a combination of both
- Example: Create “spend-a-like” prospect audience based on your own best customers
- Leverage our comprehensive database to append, score or segment your customers into actionable insights
- Example: Append attributes such as discretionary income, online propensity, Retail spend, etc.
- Measure each campaigns impact back to sales and behaviors across digital, video, social, email, mobile and site with DLX ROI offline sales lift analysis