Industries: Retail

Boosting revenue at all points of sale

Retail

For almost a decade Datalogix has helped leading national retailers activate their CRM strategies with a common goal in mind: drive sales through relevancy. Whether you want to build the most relevant prospect universe for your next mailing, or take your CRM strategies online, Datalogix allows retailers to connect with their real audiences and measure real results: sales.

dlxRetail

DLX Database includes:

  • Over 110 million+ US Households
  • $1 trillion+ in consumer spending including coverage across 1,400+ leading brands
  • Additional triple verified demographic, finance and lifestyle data to layer on

With DLX you can:

  • Use our 50+ pre-built Retail focused syndicated segments to target based on actual purchases
    • Example: Baby gear, gardening supplies, fine jewelry
  • Build a custom segment based on our data, your own data or a combination of both
    • Example: Homeowners who have shopped you once but are high spenders in home decor
  • Convert your housefile into an online audience allowing you to deploy your marketing strategies through online advertising
    • Example: Coordinate display advertising to catalog recipients to lift sales
  • Use our advanced analytics to identify your best prospects or optimize your CRM efforts
    • Example: Find prospects that spend most like your most valuable customers
  • Leverage our comprehensive data to append, score or segment your customers into actionable insights
    • Ex. Children’s apparel retailer can score housefile against the presence and age of children to expand or refine the audience they market to
  • Measure all your campaign results back to all points of sale with DLX ROI offline sales lift analysis reporting