Revolutionizing digital advertising measurement with DLX ROI
DLX measures the actual offline sales lift resulting from your paid, earned and owned digital media across a universe of over 100MM consumers at the 1:1 level.
DLX ROI approach:
- Unprecedented scale of 100 to 1000x traditional panel approaches eliminates selection biases and statistical significance concerns
- Cross-publisher measurement creates ROI comparability across virtually every digitally-addressable media impression
- Best-in-class data enables sales lift measurement across all key advertising verticals (CPG, Automotive, Retail, Financial Services, and more)
- Technology integration and automation enable improved SLAs and attractive pricing
Most importantly, DLX ROI’s rigorous control methodology ensures differentiation between coincidence and causality, and puts to rest attribution concerns.
- Produce advanced customer profile reports in minutes and view detailed insights including demographics, purchase behavior and more
- Optimize campaign strategies by exploring audience profiles, comparing customer segments and evaluating media sources