Measurement & Insights

Measure what matters…online AND offline sales

Go beyond clicks or site visits to measure an online campaign’s success. Now, you can measure the true effect of online advertising based on what matters: online AND offline sales. With DLX ClosedLoop reporting, we will deliver a hard ROI for every online campaign. You’ll learn the true success of your online marketing campaigns.

Measurement & Insights

DLX ClosedLoop reporting will give you:

  • Campaign effectiveness: incremental sales, exposed vs. control
  • Source of sales: new or existing brand buyers
  • Total sales lift and ROI
  • Profile of buyers