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Revolutionizing digital advertising measurement with DLX ROI

DLX measures the actual offline sales lift resulting from your paid, earned and owned digital media across a universe of over 100MM consumers at the 1:1 level.

DLX ROI approach:

  • Unprecedented scale of 100 to 1000x traditional panel approaches eliminates selection biases and statistical significance concerns
  • Cross-publisher measurement creates ROI comparability across virtually every digitally-addressable media impression
  • Best-in-class data enables sales lift measurement across all key advertising verticals (CPG, Automotive, Retail, Financial Services, and more)
  • Technology integration and automation enable improved SLAs and attractive pricing

Most importantly, DLX ROI’s rigorous control methodology ensures differentiation between coincidence and causality, and puts to rest attribution concerns.

DLX InsightConnect:

  • Produce advanced customer profile reports in minutes and view detailed insights including demographics, purchase behavior and more
  • Optimize campaign strategies by exploring audience profiles, comparing customer segments and evaluating media sources